Another $100 KitKat phone sees a launch as Micromax announces the Canvas Fire

Its been a flurry of KitKat phones in India of late, with budget manufacturers shifting focus from high-end hardware to newer software.

Earlier today, Micromax, one of the most popular smartphone makers in India, announced the Canvas Fire A093 smartphone for 6,299 INR ($105). As the headline reads, the device comes with Android v4.4 KitKat, which is getting increasingly popular by the day.

Specifications

• 4-inch 800 x 480p display
• 1.3GHz quad-core CPU
• 512MB RAM
• 4GB on-board ROM
• 5 mega-pixel rear, VGA front camera
• 1750mAh battery
• Android v4.4 KitKat

The device borrows some design elements from its much more expensive cousin, the Micromax Canvas Knight. It also features gold-coloured edges to attract the bling lover in you, all at a very attractive price point. A 4-inch screen, a 1.3GHz quad-core CPU and 512MB RAM are what make up for most of the phone, which should attract a lot of competition from other homegrown makers.

Most manufacturers in India seem to have taken offence from Motorola's budget launches in the Moto G and Moto E, and have been trying hard to eliminate the competition from the now-Lenovo owned subsidiary since.

The Micromax Canvas Fire A093 is available via leading e-commerce portals in India for 6,299 INR.