Apple Watch Ultra's new ad shows its "indestructibility"

Last month, Apple officially released some devices that include the Apple Watch Ultra. According to the company, this device is its most rugged Apple Watch to date. Today, a new ad for this smartwatch was displayed at Apple's conference. The ad captioned "The Call of the Wild" touts the extreme environments the Apple Watch Ultra can handle. The half-minute ad reveals that the Apple Watch Ultra can handle extreme environments including winter storms, rain, and desert heat.

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Apple Watch Ultra is mainly aimed at outdoor and professional sports people. This smartwatch is quite expensive, costing $729, the same price as many flagship smartphones. The watch uses the usual square dial design of the series. It also comes with a larger, brighter screen, a titanium case and a flat sapphire glass surface. Furthermore, this watch has a rotatable crown on the right side of the dial with a physical button. In terms of straps, there are three options: wild trail loopback straps, alpine loopback straps, and marine straps.

Apple Watch Ultra - a decent smartwatch

In terms of hardware configuration, the screen brightness of the Apple Watch Ultra can reach up to 2000 nits. It has a more powerful battery life, which can be used for up to 36 hours in normal use. In the low power mode, the device can last up to 60 hours. In terms of functionality, it has functions such as arrhythmia reminders, blood oxygen monitoring, and SOS emergency contact. This device also supports fall detection, GPS positioning, cellular network, etc., and a variety of water sports.

If you love to take your devices apart, avoid the Apple Watch Ultra. It is tightly fixed and almost impossible to reassemble after dismantling. After opening the ceramic backplane, the entire backplane and the main body still have strict waterproof measures, including rubber rings and sealants. The internal workmanship is also very regular, as always clean and tidy. But after opening, the buckle device used to fix the strap will likely snap. The small spring inside pops out directly, and it is difficult to reset again. This is to say, the strap can no longer fit in properly. Without a strap, you can't wear a watch right?