YouTube is testing 5 (!) unskippable ads feature making millions of users angry!

If you are a YouTube user, then you have noticed the ads at the start or in the midst of a video. This is for free YouTube users and not those on YouTube Premium. The ad can be a single ad or at most two ads and the second ad is usually skippable. However, there are now reports YouTube users (non-Premium) will now have to deal with up to five unskippable ads. It appears that Google is already testing this feature on YouTube and the implementation will commence this month.

Over the past few days, there have been multiple complaints from YouTube Free users. The users took to Reddit and Twitter to voice their frustration. According to the complaints, users now receive five (5) unskippable ads instead of two (2). Although the users did not say the length of each ad, one Twitter user said "youtube just gave me 5 long unskippable ads". This gives the impression that the ads are long. YouTube ads are usually between 5 - 30 seconds with the latter regarded as long.

YouTube responds to new unskippable ads

Checking on a few personal YouTube accounts, the regular 2 ads are still active. This means that not all users are actually receiving 5 ads. This implies that the feature is only in testing and Google probably wants to see the response of users. While most users still get two ads with the second skippable at the start of videos, we can not tell if the five-ads feature will roll out to more accounts.